Shipping is the silent margin killer for small Egyptian shops: quoted rates rarely match invoiced rates, and a single refused package can erase the profit of five delivered ones.
The sellers who keep their margin treat delivery as a numbers problem — track the real per-order cost, price it into the order honestly, and watch the failure rate per courier, not the promises.
We break down how to compare couriers on delivered-cost rather than sticker price, and how prepayment by InstaPay changes the refusal math entirely.